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The musician gives £25,000 award winnings to grassroots music venues

The artist receiving the award in his hometown
Sam Fender was awarded the prestigious award last month in the North East

The star has given the entirety of his £25,000 honor cash to the MVT, which functions to protect the UK's independent concert spaces.

He was awarded the cheque on mid-October as his new release People Watching was chosen as the top album of the past year.

The musician has chosen to give the cash to the trust, in appreciation of the vital role grassroots venues fulfilled in his initial steps.

"I couldn't be pursuing this success if it hadn't been for all the gigs I did around the region, and beyond, when I was beginning," stated Fender. "These locations are renowned, but they are struggling."

From early 2023 onward, over 150 of these venues have permanently closed – roughly 16 percent of the total UK scene.

Over the past year, major artists like Pulp, Coldplay, Katy Perry and Sheeran have all aided the Music Venues Trust in its efforts to help venues survive, by including a small levy to their ticket costs, which goes to help local stages.

Fender also took part, generating more than £100,000 on his recent tour to assist numerous small stages across Britain.

The donation assisted venues that were dealing with potential shutdown due to issues arising from flooding, fires and personal losses, as well as licensing issues, conflicts and noise complaints.

Additional spaces received funding support in upgrading facilities and technical equipment that helped performers and fans.

"The idea that funds from performances in large arenas supports the local stages, where it all starts for performers like me, is just common sense," Sam Fender has stated.

Pulp members in concert
Pulp are among the artists who contributed their award prize money to charity

Fender is not the first artist to give his Mercury Prize prize money to good deeds.

When the band won the prize in the mid-90s for their album the album, lead singer Cocker stated that the band would contribute their winnings to the charity War Child.

In 2002, artist the artist split her prize among several good causes, including the NSPCC and a Sickle Cell organization.

"I also contributed a thousand pounds to the center, to their classes, because I practiced gymnastics when I was younger and they needed updated gear," she told outlets.

In recent years, Ezra Collective gave their prize money to the community center that nurtured their act, in addition to other independent music bodies.

Additionally the 1994 recipients the group contributed their prize to a MS organization after a friend was identified with the disease.

"The victory was sufficient," remarked singer Small. "The prize was the bonus but we didn't need the cherry, because we had the cake. So our victory touched another person's life."

Recently, the Music Venues Trust announced it had protected two local spots in the South East, by placing them under local control.

The first in the city and The Croft in the city were purchased under the Own Our Venues initiative, which is funded by a national body and enthusiasts who acquire "stakes" in the properties.

DF
By

Derrick Fletcher

A digital strategist with over a decade of experience in helping brands optimize their online presence through data-driven marketing techniques.

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